Established in 1970, Paisano Publications (Home of Easyrider Magazine) is known worldwide as a diversified media company offering a wide variety of lifestyle-oriented entertainment products and services.
Paisano Publications
A Multimedia Lifestyle Entertainment Company
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Established in 1970, Paisano Publications, LLC is known worldwide as a diversified media company providing a variety of motorcycle and tattoo lifestyle content.

The Company has grown, extending its market share, by embracing reader involvement, publishing over a dozen magazine titles, as well as launching specialty events, entertainment, and digital departments.

Paisano's publications combined with events, TV sponsorships, electronic media, and Easyriders branded apparel, provide a range of outlets to express and experience these exciting lifestyles..

As a commitment to the motorcycle industry, Paisano maintains the largest dealer network via our annual industry trade show, V-Twin Expo, along with our publication of industry standard V-Twin News.

With the creation of an Electronic Media Services division in 1988, Paisano has created hundreds of home video products, and has produced more than 25 episodes of V-Twin TV for the SPEED Channel.

Since 2011, Paisano’s Tattoo magazine has sponsored three seasons of the Oxygen Channel’s hit TV series Best Ink, increasing Tattoo magazine’s exposure to a mainstream audience.

As digital and social media transform the publishing landscape, Paisano is integrating this technology into its publishing structure, providing options for readers to enjoy their favorite magazines and other exciting lifestyle content.

CLICK HERE to view the Paisano Publications Corporate Brochure

MOTORCYCLE GROUP

Paisano Publications, LLC began with Easyriders magazine and today dominates the motorcycle market with five separate magazines, reaching all segments of the industry with the largest readership of any motorcycle magazine by far. Nearly 1.7 million men and women read our magazines each year. More importantly, with pass-along copies (15:1 per MRI for Easyriders alone), we can reach over 20 million consumers per year. Paisano readers are experienced riders (an average of 17 years); they own Harley-Davidson motorcycles; and

TATTOO GROUP

In addition, the company also publishes a collection of body art and modification magazines, which include the original Tattoo magazine, as well as, Flash, Savage, and Ink Fashion. For over 25 years, our titles have presented the beauty and evolution of body art. With over 1.25 million readers per year, no other publication comes close to the sheer scope and size of the Paisano Tattoo Group. Reaching a younger audience, the average reader has multiple tattoos, spends thousands of dollars per year on clothing, jewelry, and, of course, tattoos.

 

EASYRIDERS

Since 1971

The Biker's Bible for over 40 years, Easyriders is all about the two-wheeled lifestyle and passion for the road. This is the magazine that started it all and created incredible interest for custom bikes the world over!

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BIKER merges with EASYRIDERS!
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V-TWIN

Since 1989

V-Twin has provided the reader with the same great features you'll find in Easyriders, but without the nudity.

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ROAD IRON

Since 2011

Road Iron is a beautiful, high quality, oversized monthly magazine aimed at the ever-growing American V-twin bagger market. It showcases the very best in new parts, accessories, and services for all baggers as well as in-depth features on custom builders.

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In The Wind

Since 1978

The most fun you can have sitting down! In The Wind features photos of all the great biker bashes, bike shows, rodeos, and events sent in by our loyal readers

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WRENCH

New in 2012

Wrench—the newest title—is designed for the 21-35 year old motorcycle enthusiasts who like to get their hands dirty. It's full of information and how-to articles for guys whose passion is anything on two wheels…with a motor.

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Rebel Rodz

Since 2004

RebelRods is a quarterly magazine for those who like hot rodz, custom bikes, bouncing betties, tattoos and the whole kustom kar scene.

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Tattoo

Since 1984

The worlds best-selling Tattoo magazine features the most exquisite examples of skin art seen anywhere. Each monthly issue features beautiful skin art from around the globe and the tattoo artists who create it.

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Tattoo: Flash

Since 1993

The first Skin Art Museum in a magazine format! Flash offers a dazzling display of dermagraphics exploring the mystique and beauty of the art of tattooing.

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Tattoo: Savage

Since 1993

A walk on the wild side, Savage is unique! It's the lifestyle magazine for readers who embrace the extremes of tattoos and body piercing.

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TATTOO: INK FASHION

New in 2012!

Ink Fashion showcases the hottest tattooed models and interviews with the world’s best tattoo artists. We report on the hottest club scenes, decadent parties, and invade the premier tattoo parlors and designer’s studios.

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ANNUAL SPECIAL EDITIONS

Our Annual Special editions combine the "Best of the Best" from our Motorcycle & Tattoo groups highlighting the editorial picks of what our readers want.

 

V-TWIN NEWS

V-Twin News is the publication for Motorcycle Dealers!

All the latest insight and news about what's happening inside the V-twin motorcycle industry, plus the hottest new products and accessories, and even a V-twin aftermarket yellow pages.

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EVENTS

Easyriders has been creating custom bike shows and exciting motorcycle rodeos since 1987! Each year Easyriders brings the motorcycle lifestyle right to an arena near you.

BIKE SHOWS

You’ve got to see it to believe it! Meet the famous bike builders of today and see their awesome creations.

MOTORCYCLE RODEOS

You’ve got to be in it to win it! At our rodeos, the readers become part of the story, they partake in games of skill and prowess and enjoy the lifestyle they read about in our magazines.

For upcoming events, event details, and general show information go to
www.easyridersevents.com

V-TWIN EXPO

V-Twin Expo

Created in 2000 exclusively for V-twin motorcycle dealers, The V-Twin Expo is the largest gathering of industry professionals and is regarded as the ultimate motorcycle trade show. Exhibitors represent the cream of the crop among manufacturers and distributors. Every year, awards are presented to industry leaders for Excellence, Innovation, Creativity, Workmanship, Technology, and Business leadership.



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TATTOO SHOWS

In November of 2013 Paisano Publications’ Tattoo magazine will launch its first Inxtravaganza Tattoo Expo at the Anaheim Convention Center in California. The three-day event will bring tattoo enthusiasts together with world-renowned tattoo artists such as Jack Rudy and L.A. Ink star Corey Miller. The event showcases displays of custom choppers and ratrods, an Art Fusion Contest and the chance to be discovered for the Oxygen Channel’s Best Ink!

www.inxtravaganza.com

 

MERCHANDISING & LICENSING

Everything for the World of Two Wheels!

Licensed by Paisano Publications, LLC, The Easyriders Saloon and Steakhouse, centrally located in Sturgis, is the ultimate party place for any Sturgis attendee. Its décor and atmosphere highlight the independent spirit of the motorcycle lifestyle and the quality of the Easyriders brand.

Everything for the World of Two Wheels!

Licensed by Paisano Publications, LLC, The Easyriders Saloon and Steakhouse, centrally located in Sturgis, is the ultimate party place for any Sturgis attendee. Its décor and atmosphere highlight the independent spirit of the motorcycle lifestyle and the quality of the Easyriders brand.



www.easyridersroadware.com

 

Multimedia

Bringing Easyriders to the Screen

Since 1988 Paisano Publications, LLC has produced over 50 hour-long videos and continues to produce hundreds of hours of online content, bringing another dimension of the Easyriders experience to readers.

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David Mann

Paisano holds the rights to more than 400 famous David Mann works of art including the all-time most reproduced piece–The Ghostrider–first published in Easyriders in 1983..


 

FOR THE RECORD

The World’s Fastest Motorcycle

Created and built by Easyriders and sponsored by over 10,000 bikers across America, the Easyriders Streamliner set the World Land Speed Record on two wheels in 1990. The twin Harley-Davidson-powered machine rocketed to 322.150 mph on the Bonneville Salt Flats– a record which held until 2006. Today, it is still the fastest Harley-Davidson in the world.

 

Charity Support

From the beginning Paisano Publications, LLC has supported many charities and special interest groups that concern not only our readers, but also hundreds of thousands of people around the country.


 

DIGITAL PUBLISHING AND SOCIAL MEDIA

The future is here and we're excited to be sharing our publishing efforts across all multimedia platforms. Our content begs for what digital publishing can offer. Our readers will be able to read, hear & see the events from any device.

Our initial offering of Easyriders and ROAD IRON in digital format has been a huge success, with subscriptions climbing steadily. Due to these successes we are launching all titles in digital format in the near future. We see this as an area of key growth and something our readership base is looking for. As we move forward we will aggressively fine-tune our products, taking advantage of the latest in digital publishing technologies along the way to facilitate rapid growth.

Our Social Media outreach programs strive to connect with our readers allowing them to share their stories and add valuable content to our Social Media platforms. We encourage participation and our brands interact with readers to make our platforms enriched with user experience. As this medium matures we will continue our strong community building giving us a strong on-line presence.

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